Skin Barrier · Brand News · 4 min read
World Atopic Dermatitis Day: Inside Our “Our Skin, a Fresh Start Today” Campaign
When it comes to managing atopic dermatitis (eczema), consistent moisturizing matters most. Moisturizing at least twice a day, even before symptoms appear, can help protect your skin barrier. To mark World Atopic Dermatitis Day, Cell Fusion C partnered with the Korea Atopy Association to host a campaign featuring a talk by a board-certified dermatologist and a clean-eating cooking class, sharing practical ways to care for your skin barrier every day. Here are the key takeaways from the event.
World Atopic Dermatitis Day: “Our Skin, a Fresh Start Today”
September 14 is World Atopic Dermatitis Day. To mark the occasion, Cell Fusion C entered an official partnership with the Korea Atopy Association and co-hosted a consumer campaign, “Our Skin, a Fresh Start Today.”
The campaign set out to raise awareness of why skin barrier care matters and to share simple daily habits you can start right away. Attendees included people living with atopic dermatitis, their caregivers, and anyone interested in healthy skin.
- Part 1: Dermatologist talk, “Understanding Atopic Dermatitis, Starting Today”
- Part 2: “Clean eating” cooking class with a culinary researcher
- Experience zone: Hands-on testing of the Cell Fusion C barrier care line
Part 1: A dermatologist’s recommendation to managing atopic dermatitis
The talk was led by Dr. Jiyeon Shin (HEAV Dermatology Sinsa; Academic Committee, Korean Association of Dermatologists). She highlighted three key points:
1. Atopic dermatitis is an inflammatory skin condition that cycles between flare-ups and remission.
Depending on severity, it can cause not only itching and sleep disruption but also emotional distress. That’s why it’s important to keep up your routine even when your skin seems better.
2. A damaged skin barrier can trigger a vicious cycle.
When the skin barrier is compromised, moisture escapes more easily, and skin becomes more vulnerable to external irritants and allergens. As this cycle repeats, skin can become increasingly sensitive.
3. Moisturize consistently, at least twice a day.
Research is mixed on whether moisturizers can prevent atopic dermatitis from developing, but they have been shown to help keep existing symptoms from getting worse. That’s why the basics come down to applying a moisturizer suited to your skin, consistently, at least twice a day.
Your everyday skin barrier checklist
- Keep moisturizing, even when you don’t have symptoms
- Apply moisturizer at least twice a day, right after cleansing or showering
- Choose products suited to your skin’s needs (how dry or sensitive it feels)
- If symptoms worsen or itching keeps you up at night, consult with dermatologist
Part 2: A “clean eating” class for healthy skin
In Part 2, culinary researcher Shinae Hong led a cooking class themed “Clean Eating to Nourish Your Skin, Starting Today.” She explained the connection between diet and skin health, comparing foods that may aggravate atopic dermatitis symptoms with ingredients that can support healthy skin.
The featured dishes were made with antioxidant-rich ingredients. Participants cooked and tasted the dishes together, then stayed afterward to swap their own skincare experiences.
- Tomato kongguksu (chilled soy milk noodles)
- Ginseng sprout and triple berry compote
Donating ₩30 million (approx. $20,000) in barrier care products
As part of the campaign, Cell Fusion C donated Barriederm products worth ₩30 million (approximately $20,000 USD) to the Korea Atopy Association. The products will be distributed through the association to support people living with atopic dermatitis.
The bottom line
Managing atopic dermatitis isn’t about a special occasion. It’s a habit that needs to start today. Moisturize at least twice a day to help protect your skin barrier, even when you don’t have symptoms, and pay attention to lifestyle habits like diet, too.
Products to explore
Cell Fusion C Barriederm M Lotion and Barriederm M Cream are the signature barrier care products from Cell Fusion C, the brand’s clinic-exclusive line. Both are classified in Korea as Class II medical devices (adhesive transparent wound dressings). They can be part of a moisturizing routine for dry, sensitized skin.
→ Shop Barriederm M Lotion → Shop Barriederm M Cream“Because consistent skin barrier care and healthy daily habits are so important in managing atopic dermatitis, we created this campaign to give consumers easy access to accurate information. We look forward to continuing our work with the Korea Atopy Association to raise awareness about skin health.”
— Cell Fusion C spokesperson